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Global Equity Investment: A Turning Point for Italian Luxury Brands

The strong growth in Asian markets is forcing small Italian luxury brands to decide whether to go public or get acquired by a larger luxury group

Francesco Lavecchia 31 January, 2012 | 0:00

Last year has been quite controversial for Italian luxury brands. Nevertheless, revenues are in very good shape, and the strategies put in place by some of the most famous brands clearly show that the sector is at a historical turning point.

 

As Asian markets have experienced incredible growth, it is crucial for luxury companies to increase their footprint in order to be competitive at a global level, even if it requires huge capital expenditures in marketing and distribution channels. Italian companies would need a more structured industrial policy in order to maximize the huge potential of the luxury sector in Italy, but politicians have not yet addressed this. Furthermore, Italian companies are very small, as most of them started as popular artisan firms, and they prefer to retain full control of their company and not merge with one other.

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About Author

Francesco Lavecchia

Francesco Lavecchia  è Research Editor di Morningstar in Italia

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